Key Responsibilities

• Analyze product-wise competitive advantages, market challenges, and conduct SWOT analysis.
• Develop product lifecycle management strategies and identify niche market segments.
• Increase market share by identifying present and future potential of assigned products.
• Prepare monthly and yearly product-wise sales budgets as per organizational guidelines.
• Develop and update marketing plans for assigned products.
• Plan and execute promotional campaigns, including promotional materials and activities.
• Develop promotional matrices for high gross-profit generating products.
• Monitor national sales performance against monthly and quarterly targets.
• Prepare and update cost structures considering raw material costs, currency fluctuations, and other market factors.
• Maintain market intelligence regarding competitor pricing, promotional activities, sales trends, and distribution strategies.
• Prepare import plans and coordinate with relevant departments regarding procurement and inventory management.
• Monitor production planning, stock levels, and inventory turnover to ensure efficient supply chain operations.
• Coordinate new product launches according to established timelines and procedures.
• Identify market gaps and propose new product opportunities or product improvements.
• Conduct customer satisfaction surveys among farmers, distributors, and stakeholders to improve marketing strategies.
• Monitor demand generation activities and ensure proper execution of field-level initiatives.
• Manage promotional expenses and field force incentives within the allocated budget.
• Perform additional responsibilities assigned by management when required.

Educational Requirements

• B.Sc. and M.Sc. in Agriculture from a recognized university.
• MBA (preferably in Marketing or Finance) will be considered an added advantage.

Experience Requirements

• 5–7 years of experience in Product Management or Brand Management.
• Experience in Agrochemical, Agro-based industries, FMCG, or related sectors will be preferred.

Required Knowledge

• Strong understanding of marketing management, product branding, and marketing communications.
• Knowledge of marketing research methods and statistical data analysis.
• Understanding of break-even analysis and product viability assessment.
• Knowledge of sales and distribution management, market potential analysis, and target setting.
• Basic understanding of product development processes and product launch strategies.

Key Skills & Competencies

• Strategic planning and organizational skills
• Analytical thinking and problem-solving ability
• Strong presentation and communication skills
• Leadership and teamwork capabilities
• Networking and interpersonal skills
• Time management and coordination skills
• Proficiency in MS Office (knowledge of statistical software is an advantage)